A distribution fleet is the brand, every time it’s on the road. For a company built on customer care, the tankers and vans have to carry that promise as clearly as the person who answers the phone.
The brief
Oil Direct needed fleet branding applied with full adherence to their established brand guidelines, across both the tankers and the support vehicles that keep the operation running. The livery had to hold up on a large tank surface and a smaller van panel alike, without the two fleets ever looking like they belonged to different companies.
How we approached it
We applied consistent, high-quality graphics across the tankers and support vehicles to the same specification, so the fleet reads as one operation whether a customer sees it at the yard, on the road, or on the drive. The regulatory hazard placarding required on a fuel tanker was treated as part of the same job, not a separate afterthought bolted on beside the branding.
Oil Direct serve domestic and agricultural customers as a complete oil distribution provider, with a fleet covering Armagh, Banbridge, Dromore, Hillsborough, Lurgan and Portadown. That is a lot of ground for one livery to represent consistently, so the artwork was specified once and applied the same way across every vehicle, regardless of which route it runs.
What the branding is carrying
The livery reflects a business built around a team-driven ethos, echoing the Managing Director’s own view that a team working effectively and efficiently means better service — summed up in the company’s own words as simply not using “no” and “can’t.” That is not a line we wrote for the wrap. It is the standard the branding has to live up to, fleet-wide, on every route.
If you are branding a mixed fleet of tankers and support vehicles, send us the brand guidelines and the vehicle list. We will tell you what stays consistent and what has to flex for hazard compliance before a single panel is cut.
