A kitchen brand already spends money on showrooms and brochures. The delivery truck is the piece most people actually see, parked outside a house for a morning while a fit-out happens inside.
The brief
Potter Cowan needed the line “We Know Kitchens” to work at lorry scale without looking like a stretched leaflet. Photography, product colour and the existing logo all had to sit on a box body with doors, rivets and a long flank.
How we approached it
We treated the sides as a billboard that still had to wrap around real hardware. Cast film was specified so the graphic could take compound curves and stay down. Colour was matched to the brand, not guessed from a screen. The proof was a visual on this truck, signed off before print.
Manufacture and fit stayed in the Augher workshop. That matters on a large panel job: if a join or a colour is off, it is caught before the vehicle goes back on the road.
After it left the yard
The truck now does the same work as a fascia: it tells people who you are while the job is happening. The next sensible step on a brand like this is matching yard signage and a showroom entrance, so the vehicle and the building agree.
Bring the vehicle or send the make, model and photographs. We will mock the livery on the actual body before anything is printed.
