Industrial sites are easy to miss if the only sign is a printed board taped to a fence. A totem at the gate does the same job as a high-street fascia: it tells drivers they are in the right place, in daylight and after dark.
The brief
OHM Engineering needed an entrance marker that would hold up to weather, be readable from the approach, and sit comfortably with an engineering brand rather than a retail one. Power, foundations and sight lines all had to be part of the spec, not a surprise on install day.
How we approached it
We designed the totem as a piece of kit, not a poster in a box. Illumination, structure and graphics were specified together. Lettering stays large. The crest and the name share one hierarchy so nothing fights at 30 metres.
Manufacture stayed in Augher. Install was planned around access at the gate so the yard could keep working. The people who fitted it had the drawing, not a note to “put a sign at the front”.
After dark
The totem is doing its job when a supplier finds the site on a winter evening without a phone call. The same brand can then move onto vehicle livery and statutory boards so the gate, the vans and the workshop all agree.
For a similar entrance sign we need the approach, photographs of the gate, and whether you want it lit. We will tell you what the ground and the sight line will allow.
