Exhibition and POS graphics that survive a weekend, then pack down
How to brief pop-ups, lightboxes and trailer graphics so they still look like your brand after a wet Saturday.
A stand, a trailer hatch or a farm gate is still a shop front. The difference is that it moves, it packs, and it often works after dark. The brief should start with how people actually approach it, not with a catalogue of hardware.
Lightboxes and night trade
If most of your queue forms after sunset, illumination is not a nice extra. Circular logos beside a serving hatch, or a lit panel on a kiosk, do the same job as a fascia on a high street. Power, weather sealing and weight all belong in the spec, especially on a trailer that has to travel.
Boards that come down again
Seasonal attractions and weekend events need graphics that can be fixed to a gate or a fence, read from the road, and taken down without wrecking the site. Correx and similar boards are honest for a run of weeks. Composite belongs on the building you are not packing away.
Design the hatch, the boards and the printed menus as one brand. Otherwise the queue sees three different businesses.
What to send
Photographs of the pitch, the hatch or the gate. How you power lighting. How far away the first view is. Artwork in a file we can print from. If the unit moves, tell us. Fixings that work on a shop wall often fail on a trailer.
Clogher Valley Pumpkin Patch is a good example of the seasonal gate end of this — a different field, but the same POS discipline. Start an exhibition quote if you already know the kit, or send a photo of the unit.
