Trade vans spend their life on drives, in car parks and on dual carriageways. The livery has to survive that, and it has to make the company look like the one you would let into a plant room.
The brief
Higgins Refrigeration needed graphics that would read as a refrigeration specialist, not a generic plumber. Contact details, the name and the trade had to work on side panels and on the rear doors that sit in a customer’s mirror.
How we approached it
We designed for the actual van, including handles, mouldings and the rear. Cast vinyl was specified for outdoor life. Layout keeps the name large and the supporting copy secondary, so nothing fights at a glance.
Print and fit in Augher meant colour and cut were checked on the bench. If a second van is added later, the same files come back out, which is how a fleet stays consistent.
After it left the workshop
The van now does the advertising while the engineer is on a call-out. Matching door stickers, statutory labels and a small yard board keep the brand from resetting every time someone walks from the van to the office.
Send the make, model and a few photos, or bring the van. We will mock the graphic on that body before film is cut.
