A fleet rebrand only works if it still looks like one fleet once the vans are different sizes. MDE Group run a mix of small panel vans on contract work, and the livery had to hold up whether it landed on a compact Peugeot Partner or a larger Vivaro.
The brief
MDE approached us to refresh the branding across their fleet, with a clear ask: keep it recognisable at a glance, and keep it consistent across every van size they run. The bodywork on both vans is white, so the design had to earn its visibility through layout and contrast, not through covering the panel.
How we approached it
We developed a single layout built to scale across both van sizes rather than a different design per vehicle. The MDE icon sits prominently beside a heavy black “MDE GROUP” wordmark, sized and positioned so it reads the same way regardless of which van it lands on. Colour use follows MDE’s own guidelines throughout: a bold black primary mark, supported by the brand’s signature red as the accent rather than the headline.
The detail that ties the fleet together is a new red pinstripe running along the side panels of every van. It represents the installation work MDE carries out, and it adds a sense of motion and modernity to what is otherwise a static parked vehicle. Where a specific contract needed it, we also carried a client-facing credit onto the panel, so the livery does double duty as both fleet identity and job-site signage.
On site
Wherever an MDE van turns up, the branding reads the same way in the same amount of time, whether it is the smaller Partner or the bigger Vivaro. That is the actual point of a fleet livery: recognition that does not depend on which vehicle showed up.
If your fleet mixes van sizes, tell us the sizes up front. We build the layout to survive the smallest one and still look intentional on the largest.
