A gym is where a squad puts in the hours nobody sees on match day. Scotstown GAA wanted the wall behind that work to carry some of the same intensity.
The brief
We started on site with a full survey: measuring the wall, checking the surface, and photographing every angle around the weights rack and hanging equipment that the final graphic would have to work around. From there we talked through themes and tone with the club, landing on a black-and-white action sequence of players in stride, rather than a static crest or a single hero shot.
How we approached it
Concepts were drafted directly against the survey photographs, so proportions and layout matched the real room from the first draft rather than needing correcting later. Designs went back and forth by email, with the club reviewing and requesting changes until the sequence read the way they wanted it to, side to side along the full length of the wall.
Before anything went to print, we imposed the proposed graphic directly onto the survey photos, so the club could see exactly how the finished wall would look with their own weights rack and lighting in shot, not a mock-up of a generic gym. Once that was signed off, the design went straight to production.
In the gym
The wall now reads as one continuous sequence rather than a printed poster stuck above the equipment, holding its own against the rack, the plates and the room’s own working clutter. It is the kind of detail that tells a visiting team, and every player training alone at 7am, what this club takes seriously.
If your club or gym has a wall worth using, send us a few photos of the space. We will tell you what a survey visit needs to capture before we talk concepts.
