A Nisa fascia isn’t a free design brief — it’s a brand standard, and Clogher’s Main Street is where it has to land exactly right.
The brief
Robinson’s needed their Clogher store brought up to Nisa’s brand specification: a fascia built to the group’s strict dimensions and Pantones, illuminated correctly, with the Post Office sign given its own compliant treatment, and the inside of the shop signed as clearly as the outside.
How we approached it
The fascia is a precision-folded aluminium tray, sized to Nisa’s layout rules, with raised PVC lettering mounted for depth in a typography that matches the approved brand file exactly. Every colour on the tray was printed to Nisa’s own Pantone references, not matched by eye, so it sits correctly alongside every other Nisa store. A large troughlight was positioned to wash the full tray evenly and throw a clean shadow behind the raised letters, and a double-sided projecting light box was fitted for the Post Office, in line with An Post’s own placement rules.
Inside, window graphics handle promotional and seasonal messaging without touching the group’s core branding, and fret-cut interior letters mark out the departments — Bakery, Off-Licence, Fresh — in brand-approved materials and fonts, so the shop reads as clearly as the fascia outside it.
On Main Street
The store now carries the Nisa brand correctly from the fascia through to the shelf-edge headers, with the Post Office sign compliant in its own right.
If you’re fitting out a franchise or group store, send us the brand guidelines first. We build to the spec, not around it.
