A florist lives or dies on passing trade. The fascia has to look like a florist from across the street, then still look considered when someone is standing under it with a bunch in their hands.
The brief
Emily’s Flowers needed a frontage that felt fresh without becoming a novelty. Colour, lettering and lighting had to work as one piece, and the install had to respect a working shop that could not close for a week.
How we approached it
We surveyed the actual fascia panel, not the whole elevation. Lettering, illumination and hanging fittings were designed together so the lights were not an afterthought bolted under a flat board. Brand colour was specified from artwork, then proofed on a visual of this frontage.
Install was booked around trading hours. Taking the old sign down, making good and putting the new one up is one sequence, done by people who have already seen the proof.
On the street
The mint fascia and the hanging lights do the same job after dark as they do at lunchtime: they mark the shop as open, cared for and easy to find. Window vinyl, a hanging sign or a van graphic can follow the same colour so the brand does not reset at the door.
If you are briefing a fascia, measure the panel, send a vector logo if you have one, and tell us about power and access. That is the list in our note on preparing a fascia order.
