A chip trailer makes most of its money after dark. If the hatch is the shop front, the logos either side of it have to work like fascia lights on a high street.
The brief
AJ Chips needed identity that would hold a pitch at night: readable from the queue, robust enough for a trailer that moves, and bright enough without looking cheap.
How we approached it
We built circular illuminated logos as a pair, fixed either side of the serving hatch so the brand frames the opening. Illumination, weather sealing and the graphic were specified together. This is closer to a fascia job than to a sticker pack.
Because the trailer moves, fixings and weight matter. We designed for a working hatch, not a shop wall that never leaves the street.
When the hatch is open
The lightboxes do the advertising while the food does the rest. Matching trailer graphics, menus and labels keep the whole unit looking like one business rather than a hatch with two glowing discs stuck on.
If you run a trailer or a kiosk, send photographs of the hatch and tell us how you power lighting. We will spec something that can travel, not only sit in a lay-by.
